Online Courses Handbook 2003

300115 v.2 Marketing Major

Introduction
Marketing anticipates demands for products, services and ideas by analysing behaviour of competitors and customers and designing products, promotion, pricing and distribution strategies. This major prepares students to organise and control marketing activities efficiently in a highly competitive and volatile environment. Graduates may join the Australian Marketing Institute and the Australian Institute of Management. A wide range of employment opportunities are available in Australia and overseas.

Course Structure Hrs/Wk Credit

Year 1 Semester 2

10993 v.2 Business Statistics 101 4.0 25.0

9764 v.7 Consumer Behaviour 102 3.0 25.0

50.0

Year 2 Semester 1

10808 v.2 Business Communication 101 3.0 25.0

11001 v.2 Economics (Macro) 101 3.0 25.0

SELECT 1 ELECTIVE 25.0

SELECT 1 OPTION 25.0

100.0

Year 2 Semester 2

2845 v.4 Law (Marketing) 245 3.0 25.0

9807 v.6 Marketing Research 200 3.0 25.0

SELECT 1 ELECTIVE 25.0

SELECT 1 OPTION 25.0

100.0

Year 3 Semester 1

3900 v.5 Strategic Marketing 310 3.0 25.0

SELECT 1 ELECTIVE 25.0

SELECT 2 OPTIONS 50.0

100.0

Year 3 Semester 2

10810 v.3 Business Policy 320 3.0 25.0

SELECT 1 ELECTIVE 25.0

SELECT 2 OPTIONS 50.0

100.0

Optional Units (No Year Level Specified) Hrs/Wk Credits

1866 v.6 Retail Marketing and Distribution 311 3.0 25.0

3526 v.11 Marketing Policy 314 3.0 25.0

3820 v.6 Marketing to Organisations 322 3.0 25.0

3821 v.6 Export Marketing 300 3.0 25.0

3822 v.6 Sales Management 330 3.0 25.0

4371 v.5 Marketing 391 3.0 25.0

4375 v.4 Marketing of Services 311 3.0 25.0

6981 v.3 Professional Selling 300 3.0 25.0

8983 v.9 International Policy 201 3.0 25.0

10806 v.2 Analytical Marketing 201 3.0 25.0

10854 v.4 Public Relations (Techniques) 200 3.0 25.0

10855 v.5 Public Relations (Principles) 102 3.0 25.0

11016 v.3 Marketing Communications 211 3.0 25.0

12603 v.2 Tourism Marketing 300 3.0 25.0

12613 v.2 International Marketing 250 3.0 25.0

12632 v.2 Advertising 211 3.0 25.0

12633 v.2 Advertising 391 3.0 25.0

12968 v.2 Sports Marketing 241 3.0 25.0

12981 v.2 Internet Marketing 350 3.0 25.0

12989 v.2 Media Planning 250 3.0 25.0

12990 v.2 International Advertising 300 3.0 25.0

* Students may choose to undertake a minor in place of Elective units.

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