| Definition of terms    | Contact / help    | About Curtin    | Resources & Facilities

12990 (v.2) International Advertising 300

---

 

Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Seminar:	1 x 3 Hours Weekly
Prerequisite(s):	11016 (v.3) Marketing Communications 211 or any previous version
Broad focus on cross-cultural communications and consumer behaviour implications, international advertising, brand management and marketing communications (direct marketing, sales promotions, marketing public relations and support media) in a global business environment.

 
Click here for a printable version of this page

 

To report errors on this website please e-mail:online@curtin.edu.au
Copyright and Disclaimer
Current as of: February 20, 2003     5:01:33
CRICOS provider code 00301J