12990 (v.2) International Advertising 300

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Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Seminar:	1 x 3 Hours Weekly
Prerequisite(s):	11016 (v.3) Marketing Communications 211 or any previous version
Broad focus on cross-cultural communications and consumer behaviour implications, international advertising, brand management and marketing communications (direct marketing, sales promotions, marketing public relations and support media) in a global business environment.