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9807 (v.6) Marketing Research 200
Area: School of Marketing Contact Hours: 3.0 Credits: 25.0 Tutorial: 1 x 1.5 Hours Weekly Seminar: 1 x 1.5 Hours Weekly Prerequisite(s): 10850 (v.4) Marketing 100 or any previous version
AND
10993 (v.2) Business Statistics 101 or any previous version
Introduction to the scientific method and technology of marketing research, the application of market research data to resource key marketing and strategic decisions, and the professional skills of winning and serving a research client. A hands-on market research project for a real business client consolidates the ideas and skills gained.
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