Online Courses Handbook 2003

10855 (v.5) Public Relations (Principles) 102

Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Tutorial:	1 x 1.5 Hours Weekly
Seminar:	1 x 1.5 Hours Weekly
Co Requisite(s):	10850 (v.4) Marketing 100 or any previous version
The principles and an introduction to the practice of public relations. Covers the history and evolution of public relations. How to identify the need for public relations programs. How to manage them, and how to plan and evaluate their effectiveness. How to manage relations with media and publics. How to apply the range of communication methods needed and used.

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