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3900 (v.5) Strategic Marketing 310
Area: School of Marketing Contact Hours: 3.0 Credits: 25.0 Tutorial: 1 x 2 Hours Weekly Seminar: 1 x 1 Hours Weekly Prerequisite(s): 9764 (v.7) Consumer Behaviour 102 or any previous version
AND
9807 (v.6) Marketing Research 200 or any previous version
Development of strategic decision making skills. Introduction to strategic marketing, planning, followed by a treatment of the strategic marketing planning process. Formal planning methods. Strategic market programming and the action, evaluation, and control that strategic marketing entails.
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