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3822 (v.6) Sales Management 330
Area: School of Marketing Contact Hours: 3.0 Credits: 25.0 Seminar: 1 x 3 Hours Weekly Equivalent(s): 300693 (v.1) MAR22 Sales Management
Prerequisite(s): 10850 (v.4) Marketing 100 or any previous version
Detailed investigation of the sales management process. It balances the practical and academic and provides a foundation for understanding the sales management function or building a marketing career. Issues covered include the sales process, recruiting, compensation, training and sales force design.
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