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12613 (v.2) International Marketing 250
Area: School of Marketing Contact Hours: 3.0 Credits: 25.0 Tutorial: 2 x 1 Hours Weekly Seminar: 1 x 2 Hours Weekly Prerequisite(s): 10850 (v.4) Marketing 100 or any previous version
OR
9764 (v.7) Consumer Behaviour 102 or any previous version
Covers topics related to - the international marketplace, multinational global transnational corporations, international trading companies. Students will gain knowledge in world organisational or regional trade - trade blocks and international marketing opportunities - developed and less developed country counter trade.
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