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4375 (v.4) Marketing of Services 311


 

Area:School of Marketing
Contact Hours:3.0
Credits:25.0
Tutorial:1 x 2 Hours Weekly
Seminar:1 x 1 Hours Weekly
Prerequisite(s):9764 (v.7) Consumer Behaviour 102 or any previous version
AND
10850 (v.4) Marketing 100 or any previous version
Distinctive aspects of services marketing. Developing frameworks for understanding services marketing. Positioning the service organisation in the market place. Managing the customer mix. Managing demand. Managing the service marketing system. Planning, organising and implementing the marketing effort. Marketing in public and non profit organisations.

 
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