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12981 (v.2) Internet Marketing 350
Area: School of Marketing Contact Hours: 3.0 Credits: 25.0 Seminar: 1 x 3 Hours Weekly Anti Requisite(s): 4371 (v.5) Marketing 391
Prerequisite(s): 9764 (v.7) Consumer Behaviour 102 or any previous version
AND
10850 (v.4) Marketing 100 or any previous version
A broad understanding of the non technical aspects of the internet and the World Wide Web. Exploration and development of models of how the new media will impact and change marketing through, identifying web based opportunities and threats that face existing firms.
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