12981 (v.2) Internet Marketing 350

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Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Seminar:	1 x 3 Hours Weekly
Anti Requisite(s):	4371 (v.5) Marketing 391
Prerequisite(s):	9764 (v.7) Consumer Behaviour 102 or any previous version AND 10850 (v.4) Marketing 100 or any previous version
A broad understanding of the non technical aspects of the internet and the World Wide Web. Exploration and development of models of how the new media will impact and change marketing through, identifying web based opportunities and threats that face existing firms.