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1866 (v.6) Retail Marketing and Distribution 311
Area: School of Marketing Contact Hours: 3.0 Credits: 25.0 Tutorial: 1 x 2 Hours Weekly Seminar: 1 x 1 Hours Weekly Prerequisite(s): 10850 (v.4) Marketing 100 or any previous version
Retail marketing and marketing channels. Retail information systems, channel behaviour, channel operations, channel management, distribution planning, wholesaling, retail consumers, products, site evaluation, merchandising and promoting goods, personal selling, images and atmosphere. Research, audit and future of retailing. Transportation, warehousing, physical distribution systems.
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