1866 (v.6) Retail Marketing and Distribution 311

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Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Tutorial:	1 x 2 Hours Weekly
Seminar:	1 x 1 Hours Weekly
Prerequisite(s):	10850 (v.4) Marketing 100 or any previous version
Retail marketing and marketing channels. Retail information systems, channel behaviour, channel operations, channel management, distribution planning, wholesaling, retail consumers, products, site evaluation, merchandising and promoting goods, personal selling, images and atmosphere. Research, audit and future of retailing. Transportation, warehousing, physical distribution systems.