234907 v.5 Marketing and Information Systems Double Major

Introduction

This double major provides an understanding of the principles and processes of marketing and the development and use of information systems to facilitate the marketing function. It is useful for those interested in the marketing of information systems and technology.

Course Structure			Hrs/Wk	Credit
Year 1 Semester 2
305457	v.1	Design (User Interface and Web Design) 150	3.0	25.0
305476	v.1	Analysis (Problem Analysis) 150	3.0	25.0
				50.0
Year 2 Semester 1
10993	v.3	Business Statistics 101	3.0	25.0
305474	v.1	Design (Database Design) 200	5.0	25.0
305477	v.1	Analysis (Systems Analysis) 200	4.0	25.0
9764	v.7	Consumer Behaviour 102	3.0	25.0
				100.0
Year 2 Semester 2
11001	v.3	Economics (Macro) 101	3.0	25.0
13605	v.3	Project Management 250	3.0	25.0
9807	v.6	Marketing Research 200	3.0	25.0
		SELECT 1 OPTION		25.0
				100.0
Year 3 Semester 1
305458	v.1	Development (Introduction to Programming) 150	4.0	25.0
3900	v.5	Strategic Marketing 310	3.0	25.0
		SELECT 2 OPTIONS		50.0
				100.0
Year 3 Semester 2
10810	v.3	Business Policy 320	3.0	25.0
2845	v.4	Law (Marketing) 245	3.0	25.0
305479	v.1	Technological Infrastructure (Introduction to Business Computing Infrastructure) 200	3.0	25.0
		SELECT 1 OPTION		25.0
				100.0

*Optional Units to Select From in Year 0 Not entered*			*Hrs/Wk*	*Credits*
1866	v.6	Retail Marketing and Distribution 311	3.0	25.0
3820	v.6	Marketing to Organisations 322	3.0	25.0
3821	v.6	Export Marketing 300	3.0	25.0
3822	v.7	Sales Management 330	3.0	25.0
4375	v.4	Marketing of Services 311	3.0	25.0
6981	v.3	Professional Selling 300	3.0	25.0
10806	v.2	Analytical Marketing 201	3.0	25.0
10854	v.5	Public Relations (Techniques) 200	3.0	25.0
10855	v.6	Public Relations (Principles) 102	3.0	25.0
11016	v.3	Marketing Communications 211	3.0	25.0
12603	v.2	Tourism Marketing 300	3.0	25.0
12613	v.2	International Marketing 250	3.0	25.0
12981	v.2	Internet Marketing 350	3.0	25.0

Picture of sun setting over Henderson Court on Curtin's Bentley Campus