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3821 (v.6) Export Marketing 300
Area: | School of Marketing |
Credits: | 25.0 |
Contact Hours: | 3.0 |
Tutorial: | 1 x 1.5 Hours Weekly |
Seminar: | 1 x 1.5 Hours Weekly |
Prerequisite(s): | 10850 (v.4) Marketing 100 or any previous version
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Syllabus: | Export marketing is the branch of marketing which focuses on the marketing between national boundaries. Planning for exporting - the marketing environments. Global market research - segmentation and positioning and market entry strategies. Product service considerations, export infrastructure, channel/communication decisions, export documentation, pricing for export. |
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Unit Outcomes: | On successful completion of this unit students will have- Understanding of all facets of export marketing. Appreciated the strategic orientation required to successfully enter and to be successful in export. Developed students skills in terms of market analysis, support infrastructure in export. Become able to develop an export plan. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | Fletcher, R. and Brown, L. (1999). International Marketing: An Asia Pacific Perspective. (first edition). Sydney, Prentice Hall. Keegan, W.J. and Green, M.C. (1997). Global Marketing. Sydney, Prentice Hall. Cateora, P.R. (1993). International Marketing. (eighth edition). Sydney, McGraw Hill. Akhter, S.H. (1995). Global Marketing. South Western College Publishing. Phillips, C., Doole, I. and Lowe, R. (1994). International Marketing Strategy. London, Routledge. Branch, A.E. (1994). Export Practice and Management. Chapman and Hall. Czinkota, M.R. and Ronkainen, I.A. (1990). International Marketing. (second edition) Dryden Press. Dahringer, L.D. and Muhlbacher, H. (1991). International Marketing. Addison-Wesley. Jain, S.C. (1993). International MarketingManagement. (fourth edition). Wadsworth. Samli, A.C., Still, R. and Hill, J.S. (1993). International Marketing. Sydney, Macmillan. Export Handbook - Published by The Australian Institute of Export (Sydney) Australia. |
Unit Texts: | Albaum, G. (1998). International Marketing and Export Management. (fourth edition). Addison Wesley. |
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Unit Assessment Breakdown: | Group Project 35%, Mid-Semester Test 20%, Class Participation 10%, Final Examination 35%. This is done by grade/mark assessment. |
Field of Education: | 80500 Sales and Marketing (Narrow Grouping) | HECS Band (if applicable): | 2 |
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Extent to which this unit or thesis utilises online information: | Not Categorised | Result Type: | Grade/Mark |
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Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | | | 2004 | Bentley Campus | Semester 2 | Y | | | | 2004 | Bentley Campus | Summer Period | Y | | | | 2004 | Joondalup Campus | Semester 1 | Y | | | | 2004 | Joondalup Campus | Semester 2 | Y | | | | 2004 | Mktg Inst of S'pore | Trimester 2A | Y | | | | 2004 | Mktg Inst of S'pore | Trimester 3A | Y | | | | 2004 | UHK SPACE Admiralty Ctr | Trimester 1A | Y | | | | 2004 | UHK SPACE Admiralty Ctr | Trimester 2A | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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