3821 (v.6) Export Marketing 300

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Area:	School of Marketing
Credits:	25.0
Contact Hours:	3.0
Tutorial:	1 x 1.5 Hours Weekly
Seminar:	1 x 1.5 Hours Weekly
Prerequisite(s):	10850 (v.4) Marketing 100 or any previous version
Syllabus:	Export marketing is the branch of marketing which focuses on the marketing between national boundaries. Planning for exporting - the marketing environments. Global market research - segmentation and positioning and market entry strategies. Product service considerations, export infrastructure, channel/communication decisions, export documentation, pricing for export.
Unit Outcomes:	On successful completion of this unit students will have- Understanding of all facets of export marketing. Appreciated the strategic orientation required to successfully enter and to be successful in export. Developed students skills in terms of market analysis, support infrastructure in export. Become able to develop an export plan.
Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.
Unit References:	Fletcher, R. and Brown, L. (1999). International Marketing: An Asia Pacific Perspective. (first edition). Sydney, Prentice Hall. Keegan, W.J. and Green, M.C. (1997). Global Marketing. Sydney, Prentice Hall. Cateora, P.R. (1993). International Marketing. (eighth edition). Sydney, McGraw Hill. Akhter, S.H. (1995). Global Marketing. South Western College Publishing. Phillips, C., Doole, I. and Lowe, R. (1994). International Marketing Strategy. London, Routledge. Branch, A.E. (1994). Export Practice and Management. Chapman and Hall. Czinkota, M.R. and Ronkainen, I.A. (1990). International Marketing. (second edition) Dryden Press. Dahringer, L.D. and Muhlbacher, H. (1991). International Marketing. Addison-Wesley. Jain, S.C. (1993). International MarketingManagement. (fourth edition). Wadsworth. Samli, A.C., Still, R. and Hill, J.S. (1993). International Marketing. Sydney, Macmillan. Export Handbook - Published by The Australian Institute of Export (Sydney) Australia.
Unit Texts:	Albaum, G. (1998). International Marketing and Export Management. (fourth edition). Addison Wesley.
Unit Assessment Breakdown:	Group Project 35%, Mid-Semester Test 20%, Class Participation 10%, Final Examination 35%. This is done by grade/mark assessment.
Year Location Period Internal Area External Central External 2004 Bentley Campus Semester 1 Y     2004 Bentley Campus Semester 2 Y     2004 Bentley Campus Summer Period Y     2004 Joondalup Campus Semester 1 Y     2004 Joondalup Campus Semester 2 Y     2004 Mktg Inst of S'pore Trimester 2A Y     2004 Mktg Inst of S'pore Trimester 3A Y     2004 UHK SPACE Admiralty Ctr Trimester 1A Y     2004 UHK SPACE Admiralty Ctr Trimester 2A Y