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1866 (v.6) Retail Marketing and Distribution 311
Area: | School of Marketing |
Credits: | 25.0 |
Contact Hours: | 3.0 |
Tutorial: | 1 x 2 Hours Weekly |
Seminar: | 1 x 1 Hours Weekly |
Prerequisite(s): | 10850 (v.4) Marketing 100 or any previous version
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Syllabus: | Retail marketing and marketing channels. Retail information systems, channel behaviour, channel operations, channel management, distribution planning, wholesaling, retail consumers, products, site evaluation, merchandising and promoting goods, personal selling, images and atmosphere. Research, audit and future of retailing. Transportation, warehousing, physical distribution systems. |
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Unit Outcomes: | On successful completion of this unit students will have- Described the principles and concepts of retailing, wholesaling and physical distribution. Applied these principles and concepts to the business world. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | Stern, L.W., El-Ansary, A.I, and Coughlan, A.T. (1996). Marketing Channels. (fifth edition). Sydney, Prentice-Hall. Rosenbloom, B. (1995). Marketing Channels: A Management View. (fifth edition). , Dryden. Mason, B., Mayer, J. and Hazel, F. (1991). Retailing. (fourth edition). Sydney, McGraw Hill. Anderson, C.H. (1993). Retailing: Concepts, Strategy and Information. West Publishing. Avajit, G. (1994). Retail Management. (second edition). Dryden Press, Harcourt Brace College Publishers. Lusch, R.F., Dunne, P. and Gebhardt, R. (1993). Retail Marketing. (second edition). South-Western Publishing Company. Levy, M. and Weitz, B.A. (1998). Retailing Management. (third edition). Sydney, McGraw Hill. |
Unit Texts: | Berman, B. and Evans, J.R. (2001). Retail Management: A Strategic Approach. (eighth edition). Sydney, Prentice-Hall. |
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Unit Assessment Breakdown: | To pass this unit, students should obtain a passing grade in each of the following elements: Class Participation 20%, Mid Semester Examination 30%, Final Examination 50%. This is done by grade/mark assessment. |
Field of Education: | 80500 Sales and Marketing (Narrow Grouping) | HECS Band (if applicable): | 2 |
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Extent to which this unit or thesis utilises online information: | Not Categorised | Result Type: | Grade/Mark |
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Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | | | 2004 | Joondalup Campus | Semester 2 | Y | | | | 2004 | Mktg Inst of S'pore | Trimester 1A | Y | | | | 2004 | Mktg Inst of S'pore | Trimester 2A | Y | | | | 2004 | UHK SPACE Admiralty Ctr | Trimester 1A | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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