1866 (v.6) Retail Marketing and Distribution 311

---

 

Area:	School of Marketing
Credits:	25.0
Contact Hours:	3.0
Tutorial:	1 x 2 Hours Weekly
Seminar:	1 x 1 Hours Weekly
Prerequisite(s):	10850 (v.4) Marketing 100 or any previous version
Syllabus:	Retail marketing and marketing channels. Retail information systems, channel behaviour, channel operations, channel management, distribution planning, wholesaling, retail consumers, products, site evaluation, merchandising and promoting goods, personal selling, images and atmosphere. Research, audit and future of retailing. Transportation, warehousing, physical distribution systems.
Unit Outcomes:	On successful completion of this unit students will have- Described the principles and concepts of retailing, wholesaling and physical distribution. Applied these principles and concepts to the business world.
Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.
Unit References:	Stern, L.W., El-Ansary, A.I, and Coughlan, A.T. (1996). Marketing Channels. (fifth edition). Sydney, Prentice-Hall. Rosenbloom, B. (1995). Marketing Channels: A Management View. (fifth edition). , Dryden. Mason, B., Mayer, J. and Hazel, F. (1991). Retailing. (fourth edition). Sydney, McGraw Hill. Anderson, C.H. (1993). Retailing: Concepts, Strategy and Information. West Publishing. Avajit, G. (1994). Retail Management. (second edition). Dryden Press, Harcourt Brace College Publishers. Lusch, R.F., Dunne, P. and Gebhardt, R. (1993). Retail Marketing. (second edition). South-Western Publishing Company. Levy, M. and Weitz, B.A. (1998). Retailing Management. (third edition). Sydney, McGraw Hill.
Unit Texts:	Berman, B. and Evans, J.R. (2001). Retail Management: A Strategic Approach. (eighth edition). Sydney, Prentice-Hall.
Unit Assessment Breakdown:	To pass this unit, students should obtain a passing grade in each of the following elements: Class Participation 20%, Mid Semester Examination 30%, Final Examination 50%. This is done by grade/mark assessment.
Year Location Period Internal Area External Central External 2004 Bentley Campus Semester 1 Y     2004 Joondalup Campus Semester 2 Y     2004 Mktg Inst of S'pore Trimester 1A Y     2004 Mktg Inst of S'pore Trimester 2A Y     2004 UHK SPACE Admiralty Ctr Trimester 1A Y