Area: | School of Marketing |
Credits: | 25.0 |
Contact Hours: | 3.0 |
Tutorial: | 1 x 1.5 Hours Weekly |
Seminar: | 1 x 1.5 Hours Weekly |
Prerequisite(s): | 10850 (v.4) Marketing 100 or any previous version
AND
10993 (v.3) Business Statistics 101 or any previous version
|
Syllabus: | Introduction to the scientific method and technology of marketing research, the application of market research data to resource key marketing and strategic decisions, and the professional skills of winning and serving a research client. A hands-on market research project for a real business client consolidates the ideas and skills gained. |
| |
Unit Outcomes: | On successful completion of this unit students will have - An understanding of the concept of problem formulation and decision making in marketing research. Implemented the process of research design through common techniques of data collection. Analysedthe data through simple statistical techniques. Gained adequate perspective and practice in applying these techniques and to report findings through a research project. Provided a sound analysis of the findings in relation to the research problem and provided managerial/strategic implications and recommendations. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | Churchill, G., Marketing Research - Methodological Foundations, 8th ed., Dryden. Hair, J., Bush, R. and Ortinau, D., (2000), Marketing Research - A Practical Approach for the New Millennium, Sydney, McGraw-Hill. Sekaran, U. Research Methods for Business,3rd ed., John Wiley. |
Unit Texts: | Zikmund, W. (2002). Exploring Marketing Research, 8th ed., Harcourt. Coakes and Steed. (2003), SPSS - Analysis without Anguish. Sydney, John Wiley and Sons. |
| |
Unit Assessment Breakdown: | Examination One 20%. Examination Two 20%. Individual Assignment 20%. Group Project 30%. Presentation 5%. Participation 5%. This is by grade/mark assessment. |
Field of Education: | 80500 Sales and Marketing (Narrow Grouping) | HECS Band (if applicable): | 2 |
|
Extent to which this unit or thesis utilises online information: | Not Categorised | Result Type: | Grade/Mark |
|
Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | | | 2004 | Bentley Campus | Semester 2 | Y | | | | 2004 | Joondalup Campus | Semester 1 | Y | | | | 2004 | Joondalup Campus | Semester 2 | Y | | | | 2004 | HK Mgmt Assoc | Trimester 1A | Y | | | | 2004 | HK Mgmt Assoc | Trimester 3A | Y | | | | 2004 | Metro College Malaysia | Semester 1 | Y | | | | 2004 | Metro College Malaysia | Semester 2 | Y | | | | 2004 | Mktg Inst of S'pore | Trimester 1A | Y | | | | 2004 | Mktg Inst of S'pore | Trimester 2A | Y | | | | 2004 | Mktg Inst of S'pore | Trimester 3A | Y | | | | 2004 | UHK SPACE Admiralty Ctr | Trimester 1A | Y | | | | 2004 | UHK SPACE Admiralty Ctr | Trimester 2A | Y | | | | 2004 | UHK SPACE CIDP | Semester 1A | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
|
