9807 (v.6) Marketing Research 200

---

 

Area:	School of Marketing
Credits:	25.0
Contact Hours:	3.0
Tutorial:	1 x 1.5 Hours Weekly
Seminar:	1 x 1.5 Hours Weekly
Prerequisite(s):	10850 (v.4) Marketing 100 or any previous version AND 10993 (v.3) Business Statistics 101 or any previous version
Syllabus:	Introduction to the scientific method and technology of marketing research, the application of market research data to resource key marketing and strategic decisions, and the professional skills of winning and serving a research client. A hands-on market research project for a real business client consolidates the ideas and skills gained.
Unit Outcomes:	On successful completion of this unit students will have - An understanding of the concept of problem formulation and decision making in marketing research. Implemented the process of research design through common techniques of data collection. Analysedthe data through simple statistical techniques. Gained adequate perspective and practice in applying these techniques and to report findings through a research project. Provided a sound analysis of the findings in relation to the research problem and provided managerial/strategic implications and recommendations.
Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.
Unit References:	Churchill, G., Marketing Research - Methodological Foundations, 8th ed., Dryden. Hair, J., Bush, R. and Ortinau, D., (2000), Marketing Research - A Practical Approach for the New Millennium, Sydney, McGraw-Hill. Sekaran, U. Research Methods for Business,3rd ed., John Wiley.
Unit Texts:	Zikmund, W. (2002). Exploring Marketing Research, 8th ed., Harcourt. Coakes and Steed. (2003), SPSS - Analysis without Anguish. Sydney, John Wiley and Sons.
Unit Assessment Breakdown:	Examination One 20%. Examination Two 20%. Individual Assignment 20%. Group Project 30%. Presentation 5%. Participation 5%. This is by grade/mark assessment.
Year Location Period Internal Area External Central External 2004 Bentley Campus Semester 1 Y     2004 Bentley Campus Semester 2 Y     2004 Joondalup Campus Semester 1 Y     2004 Joondalup Campus Semester 2 Y     2004 HK Mgmt Assoc Trimester 1A Y     2004 HK Mgmt Assoc Trimester 3A Y     2004 Metro College Malaysia Semester 1 Y     2004 Metro College Malaysia Semester 2 Y     2004 Mktg Inst of S'pore Trimester 1A Y     2004 Mktg Inst of S'pore Trimester 2A Y     2004 Mktg Inst of S'pore Trimester 3A Y     2004 UHK SPACE Admiralty Ctr Trimester 1A Y     2004 UHK SPACE Admiralty Ctr Trimester 2A Y     2004 UHK SPACE CIDP Semester 1A Y