| Course Structure |
Hrs/Wk |
Credit |
| Year 1 Semester 2 |
|
|
| 10855 |
v.5 |
|
Public Relations (Principles) 102 |
3.0 |
25.0 |
| 10993 |
v.2 |
|
Business Statistics 101 |
4.0 |
25.0 |
| |
50.0 |
| Year 2 Semester 1 |
|
|
| 10808 |
v.2 |
|
Business Communication 101 |
3.0 |
25.0 |
| 10854 |
v.4 |
|
Public Relations (Techniques) 200 |
3.0 |
25.0 |
| 11001 |
v.2 |
|
Economics (Macro) 101 |
3.0 |
25.0 |
| 9764 |
v.7 |
|
Consumer Behaviour 102 |
3.0 |
25.0 |
| |
100.0 |
| Year 2 Semester 2 |
|
|
| 10845 |
v.2 |
|
Law (Public Relations) 211 |
3.0 |
25.0 |
| 10851 |
v.4 |
|
Public Relations (Media) 250 |
3.0 |
25.0 |
| 11016 |
v.3 |
|
Marketing Communications 211 |
3.0 |
25.0 |
| 9807 |
v.6 |
|
Marketing Research 200 |
3.0 |
25.0 |
| |
100.0 |
| Year 3 Semester 1 |
|
|
| 3900 |
v.5 |
|
Strategic Marketing 310 |
3.0 |
25.0 |
| 3992 |
v.6 |
|
Public Relations (Cases) 300 |
3.0 |
25.0 |
| |
|
|
SELECT 2 OPTIONS |
|
50.0 |
| |
100.0 |
| Year 3 Semester 2 |
|
|
| 10810 |
v.3 |
|
Business Policy 320 |
3.0 |
25.0 |
| 3993 |
v.7 |
|
Public Relations (Professional Practice) 393 |
3.0 |
25.0 |
| |
|
|
SELECT 2 OPTIONS |
|
50.0 |
| |
100.0 |
| |
| Optional Units to Select From in Year 3 |
Hrs/Wk |
Credits |
| 1866 |
v.6 |
|
Retail Marketing and Distribution 311 |
3.0 |
25.0 |
| 3820 |
v.6 |
|
Marketing to Organisations 322 |
3.0 |
25.0 |
| 3821 |
v.6 |
|
Export Marketing 300 |
3.0 |
25.0 |
| 3822 |
v.6 |
|
Sales Management 330 |
3.0 |
25.0 |
| 4371 |
v.5 |
|
Marketing 391 |
3.0 |
25.0 |
| 4375 |
v.4 |
|
Marketing of Services 311 |
3.0 |
25.0 |
| 6981 |
v.3 |
|
Professional Selling 300 |
3.0 |
25.0 |
| 10806 |
v.2 |
|
Analytical Marketing 201 |
3.0 |
25.0 |
| 12596 |
v.3 |
|
Public Relations (International) 350 |
3.0 |
25.0 |
| 12597 |
v.3 |
|
Public Relations (Financial) 260 |
3.0 |
25.0 |
| 12603 |
v.2 |
|
Tourism Marketing 300 |
3.0 |
25.0 |
| 12613 |
v.2 |
|
International Marketing 250 |
3.0 |
25.0 |
| 12632 |
v.2 |
|
Advertising 211 |
3.0 |
25.0 |
| 12633 |
v.2 |
|
Advertising 391 |
3.0 |
25.0 |
| 12968 |
v.2 |
|
Sports Marketing 241 |
3.0 |
25.0 |
| 12981 |
v.2 |
|
Internet Marketing 350 |
3.0 |
25.0 |
| 12989 |
v.2 |
|
Media Planning 250 |
3.0 |
25.0 |
| 12990 |
v.2 |
|
International Advertising 300 |
3.0 |
25.0 |
| |
|
|
|
|
|
| |
|
|
|
|
|
