|
| |
3821 (v.6) Export Marketing 300
Area: | School of Marketing |
Contact Hours: | 3.0 |
Credits: | 25.0 |
Tutorial: | 1 x 1.5 Hours Weekly |
Seminar: | 1 x 1.5 Hours Weekly |
Prerequisite(s): | 10850 (v.4) Marketing 100 or any previous version
|
| Export marketing is the branch of marketing which focuses on the marketing between national boundaries. Planning for exporting - the marketing environments. Global market research - segmentation and positioning and market entry strategies. Product service considerations, export infrastructure, channel/communication decisions, export documentation, pricing for export. |
Availability
| Year | Location | Period | Internal | Area External | Central External | | 2003 | Bentley Campus | Semester 1 | Y | | | | 2003 | Bentley Campus | Semester 2 | Y | | | | 2003 | Bentley Campus | Summer Period | Y | | | | 2003 | Joondalup Campus | Semester 2 | Y | | | | 2003 | Mktg Inst of S'pore | Trimester 2A | Y | | | | 2003 | Mktg Inst of S'pore | Trimester 3A | Y | | | | 2003 | UHK SPACE Admiralty Ctr | Trimester 1A | Y | | | | 2003 | UHK SPACE Admiralty Ctr | Trimester 2A | Y | | |
- Area External refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
- Central External refers to external course/units run through the Curtin Bentley-based Distance Education Area. |
Click here for a printable version of this page
|
|
|
|
