12981 (v.2) Internet Marketing 350

Area:

School of Marketing

Contact Hours:

3.0

Credits:

25.0

Seminar:

1 x 3 Hours Weekly

Anti Requisite(s):

4371 (v.5) Marketing 391

Prerequisite(s):

9764 (v.7) Consumer Behaviour 102 or any previous version
AND
10850 (v.4) Marketing 100 or any previous version

A broad understanding of the non technical aspects of the internet and the World Wide Web. Exploration and development of models of how the new media will impact and change marketing through, identifying web based opportunities and threats that face existing firms.

Availability

Year	Location	Period	Internal	Area External	Central External
2003	Bentley Campus	Semester 1	Y
2003	Bentley Campus	Semester 2	Y
2003	Joondalup Campus	Semester 1	Y
2003	Joondalup Campus	Semester 2	Y
2003	Metro College Malaysia	Semester 1	Y
2003	Mktg Inst of S'pore	Trimester 2A	Y
2003	Mktg Inst of S'pore	Trimester 3A	Y
2003	S'pore Inst Mtls Mgt	Trimester 2A	Y
2003	UHK SPACE Admiralty Ctr	Trimester 3A	Y

- Area External refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
- Central External refers to external course/units run through the Curtin Bentley-based Distance Education Area.

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