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12990 (v.2) International Advertising 300
Area: | School of Marketing |
Contact Hours: | 3.0 |
Credits: | 25.0 |
Seminar: | 1 x 3 Hours Weekly |
Prerequisite(s): | 11016 (v.3) Marketing Communications 211 or any previous version
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| Coke, Intel, McDonalds, Kodak, Nike, Toyota, Sony, Nescafethe list goes on. Many of the most exciting and successful brands today have a global presence. This poses a unique set of challenges for marketers and advertisers. This course investigates the cultural and social differences among nations that influence advertising initiatives in an international context. |
Availability
| Year | Location | Period | Internal | Area External | Central External | | 2003 | Bentley Campus | Semester 1 | Y | | Y | | 2003 | Bentley Campus | Semester 2 | Y | | | | 2003 | Mktg Inst of S'pore | Trimester 2A | Y | | | | 2003 | Mktg Inst of S'pore | Trimester 3A | Y | | |
- Area External refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
- Central External refers to external course/units run through the Curtin Bentley-based Distance Education Area. |
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