12990 (v.2) International Advertising 300
| Area: | School of Marketing |
| Contact Hours: | 3.0 |
| Credits: | 25.0 |
| Seminar: | 1 x 3 Hours Weekly |
| Prerequisite(s): | 11016 (v.3) Marketing Communications 211 or any previous version
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| Coke, Intel, McDonalds, Kodak, Nike, Toyota, Sony, Nescafethe list goes on. Many of the most exciting and successful brands today have a global presence. This poses a unique set of challenges for marketers and advertisers. This course investigates the cultural and social differences among nations that influence advertising initiatives in an international context. |
| Year | Location | Period | Internal | Area External | Central External | | 2003 | Bentley Campus | Semester 1 | Y | | Y | | 2003 | Bentley Campus | Semester 2 | Y | | | | 2003 | Mktg Inst of S'pore | Trimester 2A | Y | | | | 2003 | Mktg Inst of S'pore | Trimester 3A | Y | | | |
Current as of: August 29, 2003 15:52:10
CRICOS provider code 00301J
