3992 (v.6) Public Relations (Cases) 300

Area:

School of Marketing

Contact Hours:

3.0

Credits:

25.0

Seminar:

1 x 3 Hours Weekly

Prerequisite(s):

10854 (v.4) Public Relations (Techniques) 200 or any previous version

The key distinguishing feature of Public Relations (Cases) 300 is the involvement of a real life client as an integral component of the unit. Unlike some earlier units, PR300 requires students to produce real solutions to real problems. Consequently, very high standards of professionalism will be expected. In terms of the theory of the discipline, the key focus of PR300 is the strategic role of public relations within organisations. This strategic approach will also include the importance of corporate social responsibility and the triple bottom line imperative.

Availability

Year	Location	Period	Internal	Area External	Central External
2003	Bentley Campus	Semester 1	Y
2003	Bentley Campus	Semester 2	Y
2003	Bentley Campus	Summer Period	Y
2003	Joondalup Campus	Semester 1	Y
2003	Joondalup Campus	Semester 2	Y
2003	Lim Kok Wing Inst Malaysia	Semester 1	Y
2003	Mktg Inst of S'pore	Trimester 2A	Y

- Area External refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
- Central External refers to external course/units run through the Curtin Bentley-based Distance Education Area.

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