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10854 (v.4) Public Relations (Techniques) 200
Area: | School of Marketing |
Contact Hours: | 3.0 |
Credits: | 25.0 |
Laboratory: | 1 x 2 Hours Weekly |
Seminar: | 1 x 1 Hours Weekly |
Prerequisite(s): | 10855 (v.5) Public Relations (Principles) 102 or any previous version
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| Public Relations (Techniques) 200 introduces students to key public relations techniques with particular emphasis on writing. It requires an understanding of underlying PR principles and concepts gained from the co-requisite unit Public Relations (Principles) 102. PR 102 provides an understanding of the scope and role of contemporary public relations practice. PR 200 builds on this understanding, introducing students to the skills actually needed to work in the public relations field. Outstanding writing skills are essential for anyone interested in a career in public relations. Public Relations (Techniques) 200 aims to lay the necessary foundations. The syllabus covers:- An introduction to public relations techniques and their applications. Public relations writing, including:- News releases, Feature stories, Newsletters, Brochures and fliers, Public relations advertising, Speechwriting, Electronic publishing. Newsletter design and production using a commercial desk top publishing application (Microsoft Publisher). |
Availability
| Year | Location | Period | Internal | Area External | Central External | | 2003 | Bentley Campus | Semester 1 | Y | | | | 2003 | Bentley Campus | Semester 2 | Y | | | | 2003 | Bentley Campus | Summer Period | Y | | | | 2003 | Joondalup Campus | Semester 1 | Y | | | | 2003 | Joondalup Campus | Semester 2 | Y | | | | 2003 | Lim Kok Wing Inst Malaysia | Semester 1 | Y | | | | 2003 | Mktg Inst of S'pore | Trimester 1A | Y | | | | 2003 | Mktg Inst of S'pore | Trimester 2A | Y | | | | 2003 | Mktg Inst of S'pore | Trimester 3A | Y | | | | 2003 | UHK SPACE Admiralty Ctr | Trimester 2A | Y | | |
- Area External refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
- Central External refers to external course/units run through the Curtin Bentley-based Distance Education Area. |
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