10854 (v.4) Public Relations (Techniques) 200

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Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Laboratory:	1 x 2 Hours Weekly
Seminar:	1 x 1 Hours Weekly
Prerequisite(s):	10855 (v.5) Public Relations (Principles) 102 or any previous version
Public Relations (Techniques) 200 introduces students to key public relations techniques with particular emphasis on writing. It requires an understanding of underlying PR principles and concepts gained from the co-requisite unit Public Relations (Principles) 102. PR 102 provides an understanding of the scope and role of contemporary public relations practice. PR 200 builds on this understanding, introducing students to the skills actually needed to work in the public relations field. Outstanding writing skills are essential for anyone interested in a career in public relations. Public Relations (Techniques) 200 aims to lay the necessary foundations. The syllabus covers:- An introduction to public relations techniques and their applications. Public relations writing, including:- News releases, Feature stories, Newsletters, Brochures and fliers, Public relations advertising, Speechwriting, Electronic publishing. Newsletter design and production using a commercial desk top publishing application (Microsoft Publisher).
Year Location Period Internal Area External Central External 2003 Bentley Campus Semester 1 Y     2003 Bentley Campus Semester 2 Y     2003 Bentley Campus Summer Period Y     2003 Joondalup Campus Semester 1 Y     2003 Joondalup Campus Semester 2 Y     2003 Lim Kok Wing Inst Malaysia Semester 1 Y     2003 Mktg Inst of S'pore Trimester 1A Y     2003 Mktg Inst of S'pore Trimester 2A Y     2003 Mktg Inst of S'pore Trimester 3A Y     2003 UHK SPACE Admiralty Ctr Trimester 2A Y