3992 (v.6) Public Relations (Cases) 300

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Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Seminar:	1 x 3 Hours Weekly
Prerequisite(s):	10854 (v.4) Public Relations (Techniques) 200 or any previous version
The key distinguishing feature of Public Relations (Cases) 300 is the involvement of a real life client as an integral component of the unit. Unlike some earlier units, PR300 requires students to produce real solutions to real problems. Consequently, very high standards of professionalism will be expected. In terms of the theory of the discipline, the key focus of PR300 is the strategic role of public relations within organisations. This strategic approach will also include the importance of corporate social responsibility and the triple bottom line imperative.
Year Location Period Internal Area External Central External 2003 Bentley Campus Semester 1 Y     2003 Bentley Campus Semester 2 Y     2003 Bentley Campus Summer Period Y     2003 Joondalup Campus Semester 1 Y     2003 Joondalup Campus Semester 2 Y     2003 Lim Kok Wing Inst Malaysia Semester 1 Y     2003 Mktg Inst of S'pore Trimester 2A Y