9807 (v.6) Marketing Research 200

Area:

School of Marketing

Contact Hours:

3.0

Credits:

25.0

Tutorial:

1 x 1.5 Hours Weekly

Seminar:

1 x 1.5 Hours Weekly

Prerequisite(s):

10850 (v.4) Marketing 100 or any previous version
AND
10993 (v.2) Business Statistics 101 or any previous version

Introduction to the scientific method and technology of marketing research, the application of market research data to resource key marketing and strategic decisions, and the professional skills of winning and serving a research client. A hands-on market research project for a real business client consolidates the ideas and skills gained.

Availability

Year	Location	Period	Internal	Area External	Central External
2003	Bentley Campus	Semester 1	Y
2003	Bentley Campus	Semester 2	Y
2003	Bentley Campus	Summer Period	Y
2003	Joondalup Campus	Semester 1	Y
2003	Joondalup Campus	Semester 2	Y
2003	HK Mgmt Assoc	Trimester 1A	Y
2003	HK Mgmt Assoc	Trimester 3A	Y
2003	Metro College Malaysia	Semester 1	Y
2003	Metro College Malaysia	Semester 2	Y
2003	Miri Sarawak Campus	Semester 1	Y
2003	Miri Sarawak Campus	Semester 2	Y
2003	Mktg Inst of S'pore	Trimester 1A	Y
2003	Mktg Inst of S'pore	Trimester 2A	Y
2003	Mktg Inst of S'pore	Trimester 3A	Y
2003	UHK SPACE Admiralty Ctr	Trimester 1A	Y
2003	UHK SPACE Admiralty Ctr	Trimester 2A	Y

- Area External refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
- Central External refers to external course/units run through the Curtin Bentley-based Distance Education Area.

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