12596 (v.3) Public Relations (International) 350

Area:

School of Marketing

Contact Hours:

3.0

Credits:

25.0

Seminar:

1 x 3 Hours Weekly

Prerequisite(s):

10854 (v.4) Public Relations (Techniques) 200 or any previous version

This unit introduces students to the skills and concepts needed to practice public relations successfully in today's global business environment. It builds an awareness and understanding of cross-cultural communication in international public relations and develops an understanding of public relations and corporate communication in world economies, and those of specific regions, such as the Asia Pacific region.

Availability

Year	Location	Period	Internal	Area External	Central External
2003	Bentley Campus	Semester 1	Y
2003	Bentley Campus	Semester 2	Y
2003	Joondalup Campus	Semester 1	Y
2003	Joondalup Campus	Semester 2	Y
2003	Lim Kok Wing Inst Malaysia	Semester 1	Y
2003	Mktg Inst of S'pore	Trimester 3A	Y

- Area External refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
- Central External refers to external course/units run through the Curtin Bentley-based Distance Education Area.

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