12596 (v.3) Public Relations (International) 350
| Area: | School of Marketing |
| Contact Hours: | 3.0 |
| Credits: | 25.0 |
| Seminar: | 1 x 3 Hours Weekly |
| Prerequisite(s): | 10854 (v.4) Public Relations (Techniques) 200 or any previous version
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| This unit introduces students to the skills and concepts needed to practice public relations successfully in today's global business environment. It builds an awareness and understanding of cross-cultural communication in international public relations and develops an understanding of public relations and corporate communication in world economies, and those of specific regions, such as the Asia Pacific region. |
| Year | Location | Period | Internal | Area External | Central External | | 2003 | Bentley Campus | Semester 1 | Y | | | | 2003 | Bentley Campus | Semester 2 | Y | | | | 2003 | Joondalup Campus | Semester 1 | Y | | | | 2003 | Joondalup Campus | Semester 2 | Y | | | | 2003 | Lim Kok Wing Inst Malaysia | Semester 1 | Y | | | | 2003 | Mktg Inst of S'pore | Trimester 3A | Y | | | |
Current as of: August 29, 2003 15:52:10
CRICOS provider code 00301J
