10806 (v.2) Analytical Marketing 201

Area:

School of Information Systems

Contact Hours:

3.0

Credits:

25.0

Lecture:

1 x 2 Hours Weekly

Laboratory:

1 x 1 Hours Weekly

Prerequisite(s):

10993 (v.2) Business Statistics 101 or any previous version

The topics to be covered in this unit will include- Data analysis and cross tabulation, forecasting - time series models, regression models and qualitative models. Financial analysis- net present value and effective rate. Decision analysis- multi criteria analysis and decision trees. Linear programming, formulation of problems only.

Availability

Year	Location	Period	Internal	Area External	Central External
2003	Bentley Campus	Semester 1	Y		Y
2003	Bentley Campus	Semester 2	Y		Y
2003	Bentley Campus	Summer Period	Y
2003	HK Mgmt Assoc	Trimester 2A	Y
2003	Metro College Malaysia	Semester 1	Y
2003	Metro College Malaysia	Semester 2	Y
2003	S'pore Inst Mtls Mgt	Trimester 2A	Y
2003	S'pore Inst Mtls Mgt	Trimester 3A	Y
2003	UHK SPACE Main Campus	Trimester 2A	Y

- Area External refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
- Central External refers to external course/units run through the Curtin Bentley-based Distance Education Area.

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