10806 (v.2) Analytical Marketing 201

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Area:	School of Information Systems
Contact Hours:	3.0
Credits:	25.0
Lecture:	1 x 2 Hours Weekly
Laboratory:	1 x 1 Hours Weekly
Prerequisite(s):	10993 (v.2) Business Statistics 101 or any previous version
The topics to be covered in this unit will include- Data analysis and cross tabulation, forecasting - time series models, regression models and qualitative models. Financial analysis- net present value and effective rate. Decision analysis- multi criteria analysis and decision trees. Linear programming, formulation of problems only.
Year Location Period Internal Area External Central External 2003 Bentley Campus Semester 1 Y   Y 2003 Bentley Campus Semester 2 Y   Y 2003 Bentley Campus Summer Period Y     2003 HK Mgmt Assoc Trimester 2A Y     2003 Metro College Malaysia Semester 1 Y     2003 Metro College Malaysia Semester 2 Y     2003 S'pore Inst Mtls Mgt Trimester 2A Y     2003 S'pore Inst Mtls Mgt Trimester 3A Y     2003 UHK SPACE Main Campus Trimester 2A Y