Online Courses Handbook 2003

234907 v.5 Marketing and Information Systems Double Major

Introduction
This double major provides an understanding of the principles and processes of marketing and the development and use of information systems to facilitate the marketing function. It is useful for those interested in the marketing of information systems and technology.

Course Structure Hrs/Wk Credit

Year 1 Semester 2

305457 v.1 Design (User Interface and Web Design) 150 3.0 25.0

305476 v.1 Analysis (Problem Analysis) 150 3.0 25.0

50.0

Year 2 Semester 1

10993 v.2 Business Statistics 101 4.0 25.0

305474 v.1 Design (Database Design) 200 5.0 25.0

305477 v.1 Analysis (Systems Analysis) 200 4.0 25.0

9764 v.7 Consumer Behaviour 102 3.0 25.0

100.0

Year 2 Semester 2

11001 v.2 Economics (Macro) 101 3.0 25.0

13605 v.3 Project Management 250 4.0 25.0

9807 v.6 Marketing Research 200 3.0 25.0

SELECT 1 OPTION 25.0

100.0

Year 3 Semester 1

305458 v.1 Development (Introduction to Programming) 150 4.0 25.0

3900 v.5 Strategic Marketing 310 3.0 25.0

SELECT 2 OPTIONS 50.0

100.0

Year 3 Semester 2

10810 v.3 Business Policy 320 3.0 25.0

2845 v.4 Law (Marketing) 245 3.0 25.0

305479 v.1 Technological Infrastructure (Introduction to Business Computing Infrastructure) 200 3.0 25.0

SELECT 1 OPTION 25.0

100.0

Optional Units (No Year Level Specified) Hrs/Wk Credits

1866 v.6 Retail Marketing and Distribution 311 3.0 25.0

3820 v.6 Marketing to Organisations 322 3.0 25.0

3821 v.6 Export Marketing 300 3.0 25.0

3822 v.6 Sales Management 330 3.0 25.0

4371 v.5 Marketing 391 3.0 25.0

4375 v.4 Marketing of Services 311 3.0 25.0

6981 v.3 Professional Selling 300 3.0 25.0

10806 v.2 Analytical Marketing 201 3.0 25.0

10854 v.4 Public Relations (Techniques) 200 3.0 25.0

10855 v.5 Public Relations (Principles) 102 3.0 25.0

11016 v.3 Marketing Communications 211 3.0 25.0

12603 v.2 Tourism Marketing 300 3.0 25.0

12613 v.2 International Marketing 250 3.0 25.0

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