307275 v.1 Marketing Double Degree Major (with C & CS)

Introduction

Marketing anticipates demand for products, services and ideas by analysing behaviour of competitors and customers and designing products, promotion, pricing and distribution strategies. This double degree major prepares students to organise and control marketing activities efficiently in a highly competitive and volatile environment. Graduates may join the Australian Marketing Institute and the Australian Institute of Management. A wide range of employment opportunities are available in Australia and overseas.

Course Structure			Hrs/Wk	Credit
Year 1 Semester 1
10848	v.2	Management 100	3.0	25.0
10987	v.5	Accounting 100	3.0	25.0
				50.0
Year 1 Semester 2
11011	v.3	Legal Framework 100	3.0	25.0
1234	v.4	Economics 100	3.0	25.0
				50.0
Year 2 Semester 1
10830	v.5	Business Information Systems 100	3.0	25.0
10850	v.4	Marketing 100	3.0	25.0
				50.0
Year 2 Semester 2
9764	v.7	Consumer Behaviour 102	3.0	25.0
9807	v.6	Marketing Research 200	3.0	25.0
				50.0
Year 3 Semester 1
11016	v.4	Marketing Communications 102	3.0	25.0
12613	v.2	International Marketing 250	3.0	25.0
		SELECT 2 OPTIONS
				50.0
Year 3 Semester 2
10855	v.6	Public Relations (Principles) 102	3.0	25.0
1866	v.6	Retail Marketing and Distribution 311	3.0	25.0
		SELECT 1 OPTION
				50.0
Year 4 Semester 1
3900	v.5	Strategic Marketing 310	3.0	25.0
4375	v.4	Marketing of Services 311	3.0	25.0
		SELECT 1 OPTION
				50.0
Year 4 Semester 2
10810	v.3	Business Policy 320	3.0	25.0
12981	v.2	Internet Marketing 350	3.0	25.0
		SELECT 1 OPTION
				50.0