12981 (v.2) Internet Marketing 350

Area:	School of Marketing
Credits:	25.0
Contact Hours:	3.0
The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.
Seminar:	1 x 3 Hours Weekly
Prerequisite(s):	9764 (v.7) Consumer Behaviour 102 or any previous version
Syllabus:	A broad understanding of the non-technical aspects of the Internet and the World Wide Web. Exploration and development of models of how the new media will impact and change marketing, through identifying web-based opportunities and threats that face existing firms.
To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.
Field of Education:	080500 Sales and Marketing (Narrow Grouping)
SOLT (Online) Definitions*:	Not Categorised *Extent to which this unit or thesis utilises online information
Result Type:	Grade/Mark

Availability

Year	Location	Period	Internal
2008	Bentley Campus	Semester 1	Y
2008	Bentley Campus	Semester 2	Y
2008	Sydney Campus	Semester 2S	Y
2008	AVU Addis Ababa Uni Ethiopia	Semester 2	Y
2008	AVU Kigali Inst Tec Mgt Rwanda	Semester 2	Y
2008	De Chazal Du Mee Bus Mauritius	Semester 1	Y
2008	Metro College Malaysia	Semester 1	Y
2008	Metro College Malaysia	Semester 2	Y
2008	Miri Sarawak Campus	Semester 1	Y
2008	Miri Sarawak Campus	Semester 2	Y
2008	Mktg Inst of S'pore	Trimester 2A	Y
2008	UHK SPACE Admiralty Ctr	Trimester 3A	Y
2008	UHK SPACE CIDP	Trimester 1A	Y
2008	UKRIDA Penabur International	Semester 2	Y

Area External refers to external course/units run by the School or Department or offered by research.

Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area

Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External