11016 (v.4) Marketing Communications 102

Area:	School of Marketing
Credits:	25.0
Contact Hours:	3.0
The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.
Tutorial:	1 x 1.5 Hours Weekly
Seminar:	1 x 1.5 Hours Weekly
Prerequisite(s):	10850 (v.4) Marketing 100 or any previous version
Syllabus:	A study of the theories and techniques application to the development of the marketing communications mix. Provides a broad overview of the marketing communications function, industry and role in modern marketing. Covers advertising, media, creative strategy, direct marketing, sales promotions, marketing public relations and support media.
To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.
Field of Education:	080500 Sales and Marketing (Narrow Grouping)
SOLT (Online) Definitions*:	Not Categorised *Extent to which this unit or thesis utilises online information
Result Type:	Grade/Mark

Availability

Year	Location	Period	Internal
2008	Bentley Campus	Semester 1	Y
2008	Bentley Campus	Semester 2	Y
2008	Sydney Campus	Semester 2S	Y
2008	Sydney Campus	Sydney Summer Semester	Y
2008	Metro College Malaysia	Semester 1	Y
2008	Metro College Malaysia	Semester 2	Y
2008	Miri Sarawak Campus	Semester 1	Y
2008	Miri Sarawak Campus	Semester 2	Y
2008	Mktg Inst of S'pore	Trimester 1A	Y
2008	Mktg Inst of S'pore	Trimester 2A	Y
2008	UHK SPACE Admiralty Ctr	Trimester 1A	Y
2008	UHK SPACE Admiralty Ctr	Trimester 3A	Y
2008	UHK SPACE CIDP	Trimester 1A	Y
2008	UHK SPACE CIDP	Semester 2A	Y

Area External refers to external course/units run by the School or Department or offered by research.

Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area

Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External