300115 v.2 Marketing Major

Introduction

Marketing anticipates demands for products, services and ideas by analysing behaviour of competitors and customers and designing products, promotion, pricing and distribution strategies. This major prepares students to organise and control marketing activities efficiently in a highly competitive and volatile environment. Graduates may join the Australian Marketing Institute and the Australian Institute of Management. A wide range of employment opportunities are available in Australia and overseas.

Course Structure			Hrs/Wk	Credit
Year 1 Semester 2
10993	v.3	Business Statistics 101	3.0	25.0
		SELECT 1 ELECTIVE		25.0
				50.0
Year 2 Semester 1
10808	v.2	Business Communication 101	3.0	25.0
11001	v.3	Economics (Macro) 101	3.0	25.0
9764	v.7	Consumer Behaviour 102	3.0	25.0
		SELECT 1 OPTION		25.0
				100.0
Year 2 Semester 2
2845	v.4	Law (Marketing) 245	3.0	25.0
9807	v.6	Marketing Research 200	3.0	25.0
		SELECT 1 ELECTIVE		25.0
		SELECT 1 OPTION		25.0
				100.0
Year 3 Semester 1
3900	v.5	Strategic Marketing 310	3.0	25.0
		SELECT 1 ELECTIVE		25.0
		SELECT 2 OPTIONS		50.0
				100.0
Year 3 Semester 2
10810	v.3	Business Policy 320	3.0	25.0
		SELECT 1 ELECTIVE		25.0
		SELECT 2 OPTIONS		50.0
				100.0

*Optional Units to Select From in Year 0 Not entered*			*Hrs/Wk*	*Credits*
1866	v.6	Retail Marketing and Distribution 311	3.0	25.0
3820	v.6	Marketing to Organisations 322	3.0	25.0
3821	v.6	Export Marketing 300	3.0	25.0
3822	v.7	Sales Management 330	3.0	25.0
4375	v.4	Marketing of Services 311	3.0	25.0
6981	v.3	Professional Selling 300	3.0	25.0
10806	v.2	Analytical Marketing 201	3.0	25.0
10854	v.5	Public Relations (Techniques) 200	3.0	25.0
10855	v.6	Public Relations (Principles) 102	3.0	25.0
11016	v.3	Marketing Communications 211	3.0	25.0
12603	v.2	Tourism Marketing 300	3.0	25.0
12613	v.2	International Marketing 250	3.0	25.0
12632	v.3	Advertising 211	3.0	25.0
12633	v.3	Advertising 391	3.0	25.0
12968	v.2	Sports Marketing 241	3.0	25.0
12981	v.2	Internet Marketing 350	3.0	25.0
12989	v.3	Media Planning 250	3.0	25.0
12990	v.3	International Advertising 300	3.0	25.0

NB	Students may choose to undertake a minor in place of Elective units.

Picture of sun setting over Henderson Court on Curtin's Bentley Campus