Area: | School of Marketing |
Credits: | 25.0 |
Contact Hours: | 3.0 |
Tutorial: | 1 x 1.5 Hours Weekly |
Seminar: | 1 x 1.5 Hours Weekly |
Prerequisite(s): | 11016 (v.3) Marketing Communications 211 or any previous version
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Syllabus: | A focus on all aspects of media planning, including media objectives, media types, gross rating points, cost per thousand and cost per point, reach, media audience definitions, media audience research, budgeting, media mix or weighting and negotiating a media buy. |
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Unit Outcomes: | On successful completion of this unit stdents will have- knowledge of Advertising Media Planning. Beecome familiar with the concepts and terminology of media planning. Understood the relationship between key media planning concepts. Computed and applied core media evaluation tools. Analysed and critiqued a media plan. Developed and presented a cost-efficient media plan. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | Donnelly, W.J. (1996). Planning Media. New Jersey, Prentice Hall. Davis, M.P. and Zerdin, D. (1996). The Effective Use of Advertising Media. (fifth edition). London, Random House. Goodrich, W.B. and Sissors, J. Z. (1996). Media Planning Workbook. USA, NTC Business Books. |
Unit Texts: | Surmanek, J. (1995). Media Planning: A Practical Guide. (third edition). USA, NTC Business Books. |
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Unit Assessment Breakdown: | To pass this unit, you must obtain an overall mark of 50% or more by completing the following tasks. Individual Assignment 25%, Group Project 25%, Final Examination 50%. This is done by grade/mark assessment. |
Field of Education: | 80507 Advertising | HECS Band (if applicable): | 2 |
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Extent to which this unit or thesis utilises online information: | Not Categorised | Result Type: | Grade/Mark |
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Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | | | 2004 | Bentley Campus | Semester 2 | Y | | | | 2004 | Joondalup Campus | Semester 1 | Y | | | | 2004 | Joondalup Campus | Semester 2 | Y | | | | 2004 | Mktg Inst of S'pore | Trimester 1A | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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