12989 (v.3) Media Planning 250

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Area:	School of Marketing
Credits:	25.0
Contact Hours:	3.0
Tutorial:	1 x 1.5 Hours Weekly
Seminar:	1 x 1.5 Hours Weekly
Prerequisite(s):	11016 (v.3) Marketing Communications 211 or any previous version
Syllabus:	A focus on all aspects of media planning, including media objectives, media types, gross rating points, cost per thousand and cost per point, reach, media audience definitions, media audience research, budgeting, media mix or weighting and negotiating a media buy.
Unit Outcomes:	On successful completion of this unit stdents will have- knowledge of Advertising Media Planning. Beecome familiar with the concepts and terminology of media planning. Understood the relationship between key media planning concepts. Computed and applied core media evaluation tools. Analysed and critiqued a media plan. Developed and presented a cost-efficient media plan.
Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.
Unit References:	Donnelly, W.J. (1996). Planning Media. New Jersey, Prentice Hall. Davis, M.P. and Zerdin, D. (1996). The Effective Use of Advertising Media. (fifth edition). London, Random House. Goodrich, W.B. and Sissors, J. Z. (1996). Media Planning Workbook. USA, NTC Business Books.
Unit Texts:	Surmanek, J. (1995). Media Planning: A Practical Guide. (third edition). USA, NTC Business Books.
Unit Assessment Breakdown:	To pass this unit, you must obtain an overall mark of 50% or more by completing the following tasks. Individual Assignment 25%, Group Project 25%, Final Examination 50%. This is done by grade/mark assessment.
Year Location Period Internal Area External Central External 2004 Bentley Campus Semester 1 Y     2004 Bentley Campus Semester 2 Y     2004 Joondalup Campus Semester 1 Y     2004 Joondalup Campus Semester 2 Y     2004 Mktg Inst of S'pore Trimester 1A Y