235023 v.4 Marketing and Public Relations Double Major

Introduction

This double major is designed to provide students with an understanding of the principles and processes of both marketing and public relations to meet increasing workplace demand for an understanding of both disciplines.

Course Structure			Hrs/Wk	Credit
Year 1 Semester 2
10855	v.6	Public Relations (Principles) 102	3.0	25.0
10993	v.3	Business Statistics 101	3.0	25.0
				50.0
Year 2 Semester 1
10808	v.2	Business Communication 101	3.0	25.0
10854	v.5	Public Relations (Techniques) 200	3.0	25.0
11001	v.3	Economics (Macro) 101	3.0	25.0
9764	v.7	Consumer Behaviour 102	3.0	25.0
				100.0
Year 2 Semester 2
10845	v.2	Law (Public Relations) 211	3.0	25.0
10851	v.5	Public Relations (Media) 250	3.0	25.0
11016	v.3	Marketing Communications 211	3.0	25.0
9807	v.6	Marketing Research 200	3.0	25.0
				100.0
Year 3 Semester 1
3900	v.5	Strategic Marketing 310	3.0	25.0
3992	v.7	Public Relations (Consultancy) 300	3.0	25.0
		SELECT 2 OPTIONS		50.0
				100.0
Year 3 Semester 2
10810	v.3	Business Policy 320	3.0	25.0
3993	v.8	Public Relations (Professional Practice) 393	3.0	25.0
		SELECT 2 OPTIONS		50.0
				100.0

*Optional Units to Select From in Year 3 Not entered*			*Hrs/Wk*	*Credits*
1866	v.6	Retail Marketing and Distribution 311	3.0	25.0
3820	v.6	Marketing to Organisations 322	3.0	25.0
3821	v.6	Export Marketing 300	3.0	25.0
3822	v.7	Sales Management 330	3.0	25.0
4375	v.4	Marketing of Services 311	3.0	25.0
6981	v.3	Professional Selling 300	3.0	25.0
10806	v.2	Analytical Marketing 201	3.0	25.0
12596	v.4	Public Relations (International) 240	3.0	25.0
12597	v.4	Public Relations (Corporate) 360	3.0	25.0
12603	v.2	Tourism Marketing 300	3.0	25.0
12613	v.2	International Marketing 250	3.0	25.0
12632	v.3	Advertising 211	3.0	25.0
12968	v.2	Sports Marketing 241	3.0	25.0
12981	v.2	Internet Marketing 350	3.0	25.0
12989	v.3	Media Planning 250	3.0	25.0
12990	v.3	International Advertising 300	3.0	25.0

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235023 v.4 Marketing and Public Relations Double Major

Introduction This double major is designed to provide students with an understanding of the principles and processes of both marketing and public relations to meet increasing workplace demand for an understanding of both disciplines.

Course Structure

Hrs/Wk

Credit

Year 1 Semester 2

Year 2 Semester 1

Year 2 Semester 2

Year 3 Semester 1

Year 3 Semester 2

Introduction

This double major is designed to provide students with an understanding of the principles and processes of both marketing and public relations to meet increasing workplace demand for an understanding of both disciplines.