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307278 v.1 Public Relations Double Degree Major (with C & CS)
Introduction
This double degree major places special emphasis on relationship management in all sectors of organisational activity. It prepares students for involvement in primary decision making that originates policies, products and services which become the basisof relationships, whilst preparing them for major commmunications roles. Graduates in public relations majors meet the academic requirements for membership of the Public Relations Insitute of Australia.
Course Structure Hrs/Wk Credit Year 1 Semester 1 10850 v.4 Marketing 100 3.0 25.0 10987 v.4 Accounting 100 3.0 25.0 50.0 Year 1 Semester 2 10830 v.3 Information Systems 100 4.0 25.0 10855 v.5 Public Relations (Principles) 102 3.0 25.0 50.0 Year 2 Semester 1 10854 v.4 Public Relations (Techniques) 200 3.0 25.0 11011 v.3 Legal Framework 100 3.0 25.0 50.0 Year 2 Semester 2 10851 v.4 Public Relations (Media) 250 3.0 25.0 1234 v.3 Economics 100 3.0 25.0 50.0 Year 3 Semester 1 10848 v.2 Management 100 3.0 25.0 3992 v.6 Public Relations (Cases) 300 3.0 25.0 50.0 Year 3 Semester 2 10845 v.2 Law (Public Relations) 211 3.0 25.0 12597 v.3 Public Relations (Financial) 260 3.0 25.0 50.0 Year 4 Semester 1 12596 v.3 Public Relations (International) 350 3.0 25.0 SELECT 1 OPTION 25.0 50.0 Year 4 Semester 2 3993 v.7 Public Relations (Professional Practice) 393 3.0 25.0 SELECT 1 OPTION 25.0 50.0 Optional Units to Select From in Year 4 Hrs/Wk Credits 3526 v.11 Marketing Policy 314 3.0 25.0 3820 v.6 Marketing to Organisations 322 3.0 25.0 3821 v.6 Export Marketing 300 3.0 25.0 3822 v.6 Sales Management 330 3.0 25.0 4371 v.5 Marketing 391 3.0 25.0 4375 v.4 Marketing of Services 311 3.0 25.0 6981 v.3 Professional Selling 300 3.0 25.0 8983 v.9 International Policy 201 3.0 25.0 9764 v.7 Consumer Behaviour 102 3.0 25.0 9807 v.6 Marketing Research 200 3.0 25.0 10805 v.3 Advanced Marketing Research 320 3.0 25.0 11016 v.3 Marketing Communications 211 3.0 25.0 12593 v.4 Marketing - Professional Practice 300 3.0 25.0 12603 v.2 Tourism Marketing 300 3.0 25.0 12613 v.2 International Marketing 250 3.0 25.0 12632 v.2 Advertising 211 3.0 25.0 12633 v.2 Advertising 391 3.0 25.0 12981 v.2 Internet Marketing 350 3.0 25.0 12989 v.2 Media Planning 250 3.0 25.0 12990 v.2 International Advertising 300 3.0 25.0
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