Curtin University of Technology

 
 
 Home
 
 Courses
Business
Engineering & Science
Health Sciences
Humanities
Resources & Environment
Vice Chancellory
Curtin Sarawak
 
 Unit List
 

10850 (v.4) Marketing 100


 

Area:School of Marketing
Contact Hours:3.0
Credits:25.0
Tutorial:1 x 1.5 Hours Weekly
Seminar:1 x 1.5 Hours Weekly
Introduce the topic of marketing, its role and importance in any type of organisation. Topics covered include the marketing concept, marketing environment, marketing information systems, market segmentation, identification of target markets, buyer behaviour, product, place, price and promotion decisions, and the special aspects of marketing.

 

 
Curtin University of Technology

To report errors on this website please e-mail:online@curtin.edu.au
Copyright and Disclaimer
 Current as of: November 4, 2002     5:20:13
CRICOS provider code 00301J