Online Courses Handbook 2003

12613 (v.2) International Marketing 250

Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Tutorial:	2 x 1 Hours Weekly
Seminar:	1 x 2 Hours Weekly
Prerequisite(s):	10850 (v.4) Marketing 100 or any previous version OR 9764 (v.7) Consumer Behaviour 102 or any previous version
Covers topics related to - the international marketplace, multinational global transnational corporations, international trading companies. Students will gain knowledge in world organisational or regional trade - trade blocks and international marketing opportunities - developed and less developed country counter trade.