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9764 (v.7) Consumer Behaviour 102

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Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Tutorial:	1 x 1 Hours Weekly
Seminar:	1 x 2 Hours Weekly
Prerequisite(s):	10850 (v.4) Marketing 100 or any previous version
Theoretical foundations necessary to understand how consumers operate and the processes they use in order to function in the real world.

 

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