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12990 (v.2) International Advertising 300
Area: School of Marketing Contact Hours: 3.0 Credits: 25.0 Seminar: 1 x 3 Hours Weekly Prerequisite(s): 11016 (v.3) Marketing Communications 211 or any previous version
Broad focus on cross-cultural communications and consumer behaviour implications, international advertising, brand management and marketing communications (direct marketing, sales promotions, marketing public relations and support media) in a global business environment.
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