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12989 (v.2) Media Planning 250
Area: School of Marketing Contact Hours: 3.0 Credits: 25.0 Tutorial: 1 x 1.5 Hours Weekly Seminar: 1 x 1.5 Hours Weekly Prerequisite(s): 11016 (v.3) Marketing Communications 211 or any previous version
A focus on all aspects of media planning, including media objectives, media types, gross rating points, cost per thousand and cost per point, reach, media audience definitions, media audience research, budgeting, media mix or weighting and negotiating a media buy.
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