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12603 (v.2) Tourism Marketing 300
Area: School of Marketing Contact Hours: 3.0 Credits: 25.0 Tutorial: 1 x 1 Hours Weekly Seminar: 1 x 2 Hours Weekly Prerequisite(s): 10850 (v.4) Marketing 100 or any previous version
Introduction to the basic components of tourism marketing and the way in which the marketing issues of a business in the tourism industry are managed. The perspective taken is that of a participant (manager in the tourism industry) in an organisation.
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