Course Structure |
Hrs/Wk |
Credit |
Year 1 Semester 1 |
|
|
10850 |
v.4 |
|
Marketing 100 |
3.0 |
25.0 |
10987 |
v.4 |
|
Accounting 100 |
3.0 |
25.0 |
|
50.0 |
Year 1 Semester 2 |
|
|
10830 |
v.3 |
|
Information Systems 100 |
4.0 |
25.0 |
10855 |
v.5 |
|
Public Relations (Principles) 102 |
3.0 |
25.0 |
|
50.0 |
Year 2 Semester 1 |
|
|
10854 |
v.4 |
|
Public Relations (Techniques) 200 |
3.0 |
25.0 |
11011 |
v.3 |
|
Legal Framework 100 |
3.0 |
25.0 |
|
50.0 |
Year 2 Semester 2 |
|
|
10851 |
v.4 |
|
Public Relations (Media) 250 |
3.0 |
25.0 |
1234 |
v.3 |
|
Economics 100 |
3.0 |
25.0 |
|
50.0 |
Year 3 Semester 1 |
|
|
10848 |
v.2 |
|
Management 100 |
3.0 |
25.0 |
3992 |
v.6 |
|
Public Relations (Cases) 300 |
3.0 |
25.0 |
|
50.0 |
Year 3 Semester 2 |
|
|
10845 |
v.2 |
|
Law (Public Relations) 211 |
3.0 |
25.0 |
12597 |
v.3 |
|
Public Relations (Financial) 260 |
3.0 |
25.0 |
|
50.0 |
Year 4 Semester 1 |
|
|
12596 |
v.3 |
|
Public Relations (International) 350 |
3.0 |
25.0 |
|
|
|
SELECT 1 OPTION |
|
25.0 |
|
50.0 |
Year 4 Semester 2 |
|
|
3993 |
v.7 |
|
Public Relations (Professional Practice) 393 |
3.0 |
25.0 |
|
|
|
SELECT 1 OPTION |
|
25.0 |
|
50.0 |
|
Optional Units to Select From in Year 4 |
Hrs/Wk |
Credits |
3526 |
v.11 |
|
Marketing Policy 314 |
3.0 |
25.0 |
3820 |
v.6 |
|
Marketing to Organisations 322 |
3.0 |
25.0 |
3821 |
v.6 |
|
Export Marketing 300 |
3.0 |
25.0 |
3822 |
v.6 |
|
Sales Management 330 |
3.0 |
25.0 |
4371 |
v.5 |
|
Marketing 391 |
3.0 |
25.0 |
4375 |
v.4 |
|
Marketing of Services 311 |
3.0 |
25.0 |
6981 |
v.3 |
|
Professional Selling 300 |
3.0 |
25.0 |
8983 |
v.9 |
|
International Policy 201 |
3.0 |
25.0 |
9764 |
v.7 |
|
Consumer Behaviour 102 |
3.0 |
25.0 |
9807 |
v.6 |
|
Marketing Research 200 |
3.0 |
25.0 |
10805 |
v.3 |
|
Advanced Marketing Research 320 |
3.0 |
25.0 |
11016 |
v.3 |
|
Marketing Communications 211 |
3.0 |
25.0 |
12593 |
v.4 |
|
Marketing - Professional Practice 300 |
3.0 |
25.0 |
12603 |
v.2 |
|
Tourism Marketing 300 |
3.0 |
25.0 |
12613 |
v.2 |
|
International Marketing 250 |
3.0 |
25.0 |
12632 |
v.2 |
|
Advertising 211 |
3.0 |
25.0 |
12633 |
v.2 |
|
Advertising 391 |
3.0 |
25.0 |
12981 |
v.2 |
|
Internet Marketing 350 |
3.0 |
25.0 |
12989 |
v.2 |
|
Media Planning 250 |
3.0 |
25.0 |
12990 |
v.2 |
|
International Advertising 300 |
3.0 |
25.0 |
|
|
|
|
|
|
|
|
|
|
|
|